Day 71: Control Freak

Are you taking me seriously?

I’ve said it before, but I’d like to reiterate that an addiction to shopping is similar in many ways to other well-known addictions. It’s not fun, or light-hearted or even to be smiled upon and indulged by others. It doesn’t come from nowhere; there’s always a reason.

This is not just buying the odd thing you don’t really need, or a big shopping splurge. Being a real shopaholic means that your life is totally consumed by it. Addicts devote huge amounts of time and energy to it. Some are bargain-hunters, and spend hours hunting for the cheapest version of a product. Others are serial buy-and-return types. Still others never actually buy very much at all, but spend so much time window shopping or browsing online that it dominates their life. Of course there are some who do spend in an out-of-control way, buying regardless of product price or bank balance. These people end up in crippling debt, all as a result of their “fashionable” addiction.

Shopaholics are not taken seriously, instead they’re derided or glamorised. Unlike alcoholism or an addiction to narcotics, there is no compassion for those “greedy”, “silly” or “materialistic” (usually) women who over-shop.

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“Having more things means enjoying life less.”
– April Benson, PhD

There’s a vicious cycle to the addiction.
When I get upset or stressed out I buy myself a treat (or ten) to cheer myself up. Buying more “stuff” makes me feel like a failure, and rocks my financial stability. I get upset and stressed. I’ve lost control.

I feel rubbish when I lose control; in fact, I’m a control freak. I’m extremely uncomfortable when I’m not able to direct my life, like a play.

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Getting dumped, being made redundant or losing a loved one; these are the kind of thing we can’t do anything about. I handle this kind of situation spectacularly badly. I try to find a reason, or some way that it was “my fault”. At least if it’s my fault, that means I can just go back and change whatever I was doing wrong, and then everything will be alright again.

Sometimes the company you work for can’t afford the staff salaries. Sometimes he’s “just not that into you”. Sometimes someone dies before you get a chance to tell them how much you love them. It’s not in your sphere of control; there’s nothing you can do.

When things like this happen, joy and self-esteem are sapped, and I snap. I shop. I think it will bring me joy, boost my self-esteem. Perhaps it will give me back control; over what I look like, what I own. The reverse is true. The cycle begins.

Life’s sometimes like a pressure cooker, and it’s tough trying not to explode.

Somehow, you have to release the tension. Whether that’s through exercise, yoga, meditation or whatever. Just please don’t make the mistake of thinking that a trip to the shops will help. It won’t.

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Day 65: One More Addiction

Anyone got any (metaphorical) nicotine patches or AA tips? I’ve been feeling pretty self-satisfied with how little I’ve bought since I started this challenge, but now I’m starting to get the come-down jitters.

Last weekend I went home to see my parents, and had a wander around the shops with Mum.
I suppose this would be the equivalent of putting a recovering alcoholic in a brewery, or someone trying to quit smoking in a room full of smokers.

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Everything is so beautiful! The shops glitter with Christmas party dresses. Gorgeous winter woollies in Fairisle knit just make you want to snuggle up in hibernation.

To me, every item promises new life. A new running kit will mean that you suddenly LOVE going to the gym. Home accessories like cushions and candles will make you feel cosy and warm. A stunning dress will make you feel like a million dollars.

When the products on the shelves call to me like this, it can be hard to ignore. It’s all rubbish, of course. You get a temporary lift, a little boost as you tell yourself the benefits of what you’ve just bought. It’s all a trick, though, isn’t it? The retailers want me to think that every item offers a new beginning, rather than being just another “thing”.

At home this weekend, we exchanged Christmas wish lists. I had to divide mine into the slightly more realistic, and the nigh-on impossible.

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My real Christmas list has some fairly mundane items on it, like slippers (let’s turn the heating down now, girls). I’d also love a new pair of running leggings, since I left mine behind in a hotel room when I was away with work, and haven’t been able to recover them.

The dream list? How I’d love to fill a shopping trolley with the contents of a Fat Face store. Oh, and if you’re offering, I’d be chuffed with a new smartphone, a MacBook Air, a sunny holiday, and an obscenely cool SLR camera. What’s that? You weren’t offering? Oh, darn.

Shops make me feel like my desire is normal; as though all these things are attainable. ‘What do you mean you haven’t got a few grand spare to spend on gadgets and clothes?’ they ask, ’What’s wrong with you?!’.

Each time the latest version of a gizmo is released it makes the problem worse. The poorest in society fall one step further behind. The gap between the ‘haves’ and ‘have-nots’ widens. We seem to be obsessed with having the latest, to hell with the cost and how much money we actually have.

I’m angry, to tell the truth. I’m angry that I’m made to feel dissatisfied and inadequate, because I can’t keep up. I’m angry that people struggle to do so, when there’s absolutely no need. What made people think it was unacceptable to go to a friend’s house for a cup of tea, rather than meeting in an overpriced coffee shop? Who does it benefit when a new trend is decreed each season? Why do we feel worthless and do ourselves down, just because we can’t adhere to the fashion dictators’ rules?

I’ve got no solutions; every tweak that Apple makes will indoctrinate people into wanting to needlessly spend hundreds of pounds. For some, it will cement a feeling of alienation from a society that measures a man’s worth by how much he owns.

I think you just have to be wary, and be fully aware that it’s the ad man’s job to convince you that your self worth depends on buying that product immediately.

You can choose not to buy something, not because you can’t afford it, but because you know that you haven’t been sucked into the crazy vortex. And as you walk past that item, choosing not to buy it, you can have a cheeky little smile to yourself, feeling just a little bit smug and self-satisfied.

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Take that, Ad Man!

Day 64: Confessions of a Shopaholic

A friend of mine has asked me to publicly own up. I have behaved terribly recently. I have completely blown the budget. I confess, I am a shopaholic, and I have slipped up. I am embarrassing myself in front of you all in the hope that I won’t be so bad in the coming month…

1. Winter boots

2. Cord skirt

3. Birthday present for my cousin

4. Phil Collins’ Hits (revision, strangely, has turned me into a Phil Collins fan!)

5. Brrrr, it’s cold. Gloves, please!

6. Brrrr, it’s cold. Earmuffs, please!

7. Brrrr, it’s cold. Woolly tights, please!

8. Brrrr, it’s cold. Jumper, please!

9. Brrrr, it’s cold. Thick socks, please!

As you can see, a crazy month. . . I just went a bit mental and lost track of my spending.
An addiction to shopping is like any addiction. Even when you admit your problem, you’ll always be a “recovering addict”. There is, as yet, no cure.